“Okay… what should I be offering?” The answer will depend on your clients — and your photographic genre . Each genre requires different presentation. For example, a wedding photographer, with potential sales of hundreds of images, will require completely different products from a landscape specialist offering images intended for wall display. Bear in mind too that the most appropriate printing isn't just a personal preference but will depend on the products you want to offer. For example, we recommend silver halide over inkjet for applications where To View More >>

Previous |  Contents | Next Download the eBook I would not sabotage my long-term business in order to survive a panic attack or a short-term crisis. Panic attacks — we all have them “My bookings are down.” “I’ve gotta cut my prices.” “I’ve gotta slash my costs.” We all have anxiety attacks, so maybe this chapter’s for you. Anxiety is worrying in advance, worrying without a plan, psychological rather than rational. And the actions you take while you’ve got the cold sweats could affect your business for a long, long To View More >>

Previous |  Contents | Next Download the eBook Competing on price is tough when what you’re selling is your time. Your business model is different Visa,MasterCard and Paypal make huge amounts by clipping a tiny percentage off every purchase we make. Lucky them. Microsoft and Adobe make a fortune by charging hundreds for something that costs them less than a dollar to produce. You’re not that lucky. You have to charge hundreds (or thousands) for something that nobody needs, and only a handful of people want. So … what do you do? How much? There are two questions To View More >>

Here are our end of year deadlines, designed to ensure that you receive your orders in time for Christmas, and with low stress! They're important because our order volumes increase by 2-3 times over the holiday period and we want to be certain we can meet your delivery requirements. As we all know, couriers will also be extremely busy so please allow plenty of time for shipping. Books and Albums Book and albums using Queensberry Design Services: We have brought this date forward this year to give you and your client more time for editing. Please submit your design orders by Monday the 14th of October, To View More >>

If the last couple of years have taught us anything it's to be prepared – so we’re sending our holiday guidelines early so you have you plenty of time to plan for the busy season. We always stress that these are guidelines, not deadlines, but we do encourage you to get your orders in by the following dates, to ensure we can deliver them before the holidays. Things are more normal now than last year — no more lock downs, we hope! But supply challenges and/or courier delays are still quite likely, so please don't wait until the last minute. Start your holiday promotions early and To View More >>

Hi, it's Stephen here. For a few weeks now we’ve been in deep discussions about how to navigate the current COVID crisis and, more importantly, support the industry we love so much. So it seems a little ironic that, as part of those discussions, today we’re releasing a book called “Love’s Not Enough”. Ironic because we do  love  our industry, we believe love  drives  our industry, and yet … love's not enough. CLICK HERE TO DOWNLOAD Anyone who’s got close to Queensberry and our family knows that, while we love what we do as craftspeople, To View More >>

Our friends in the northern hemisphere may find it hard to imagine the festive season without snow, hot cocoa, and a warm fireplace, but in Auckland, New Zealand, where we're based, Christmas day is more likely to be beach adventures and a barbeque. We spoke to Ant Green  about what makes a New Zealand summer, and our unique festive season, so special. Do you have a favourite or secret go-to spot in NZ? What a tricky question! I love exploring new places. However, there is this one place that is quite out of the way, that you could potentially call secret. My friends probably To View More >>

If you want people to come looking for what’s desirable, not what’s cheapest, build your studio on high-end values. I recently visited an Audi dealership, not to buy a new car, but to learn how Audi sell their beautiful vehicles. Predictably I left desiring something I'd never considered before, and sold on Audi. My intention was to test drive the Audi Q5, but the salesperson suggested that the Q7 might be more comfortable for my height, so out in a Q7 we went. But not just any Q7, a Q7 Premium Plus with sport options! It was more amazing than I can describe … To View More >>

As told to Cate Scaglione In the photography world they’re sometimes referred to as the Texas Royalty for their dramatic aesthetic, their long-term success and their A List clientele … but spend five minutes with David and Luke Edmonson and you’ll discover they are anything but elitist. I was fortunate enough to spend time with Luke, who generously revealed the Edmonson sales ethos. With over $100k in album sales alone, their rather emotionally charged sales approach might come as a surprise, often counterintuitive to our industry’s professed sales strategies. To View More >>

Kathryn tweeted Ian about his blog post on selling to men, saying her studio actually did better with guys than girls. He asked her if she'd mind sharing with us - Nigel Just like Johannes, I read Ian's comments the other day about selling to men with great interest, because of late, we've noticed a real trend in our business: Grooms seem to like us more than brides do! While that's actually mildly alarming in one way (we don't want brides NOT to like us!), it's also a good thing. It means we don't need to worry about the grooms seeming bored, terrified, or otherwise un-engaged with us and what To View More >>